Job Title: Paid Media Specialist
Job Category: Full-time, Work from home
Work Schedule: 9:00 am - 6:00 pm PST
Job Overview:
Do you have a passion for digital marketing? Are you intimately familiar with paid media
campaigns across various social media platforms as well as search engines? Are you able to
develop and execute a paid media strategy that works?
We’re looking for a highly-experienced Paid Media Buyer who’s adept at conceptualizing,
creating, developing, and managing media buying campaigns across various platforms including
but not limited to Google Ads, Bing Ads, Facebook Ads, and Tiktok Ads. On one hand, you’ll be
working with a creative team that will be able to provide you with all the creative assets you’ll
need, and on the other hand, you’ll be working directly with clients presenting strategy and
reporting results.
This is a highly creative and challenging client-facing role within a fast-paced, highly competitive
but rewarding, fun, and supportive work environment with plenty of opportunities to grow.
Responsibilities and Duties:
● Develop and execute an effective media buying strategy across different media
platforms including but not limited to Google Ads, Bing Ads, Facebook Ads, and Tiktok
Ads
● Apply best media buying practices across different media platforms in order to increase
visibility, engagement, and followers including copy, creative direction, tagging, and
reporting
● Communicate to the creative team all needed assets for a winning social media strategy
● Create a detailed social media calendar for all social media platforms inclusive of the
type of posts, the intended outcome, specific time of posting, budget, tracking,
conversions, etc.
● Manage the day-to-day paid media campaigns through proactive optimization and
evaluation, and make adjustments as needed
● Track and manage KPIs across all paid media campaigns
● Prepare and present monthly progress reports to the Chief Strategist
● Perform keyword research, run search query reports, analyze and identify trends and
opportunities as they relate to paid media
Qualifications:
● At least 3 years experience in Media Buying inclusive of both paid social and paid
search
● Excellent familiarity with various media platforms including but not limited to Google Ads,
Bing Ads, Facebook Ads, LinkedIn Ads, and AdRoll
● Solid understanding and knowledge of paid search, display, programmatic, and social
media advertising
● Solid knowledge using at least 2 of the following applications: SISENSE, Talkwalker,
API’s MixPanel, Tableau, CMS, Klipfolio, Kissmetrics, Funnel.io, SEMrush, Microsoft
Power BI
● Familiarity and experience with tools such as Sprout Social, Hootsuite, Google Analytics,
Google Adwords, and Tag manager
● Google AdWords Certification is a definite plus
● Excellent people skills and the ability to work with a team of creatives
● Highly flexible. Able to change campaign direction as needed.
● Positive attitude, high energy, and love for broadening his own skillset
● Excellent time-management and organizational skills
● Excellent English communication skills
● Ability to create creative assets is preferred but not required
Job Type: Full-time
Salary: From Php70,000.00 per month
Schedule:
- 8 hour shift
- Evening shift
- Monday to Friday
- Night shift
Experience:
- Media Buying in paid social and paid search: 3 years (Preferred)
- Google Ads: 3 years (Preferred)
- Bing Ads: 3 years (Preferred)
- Facebook Advertising: 3 years (Preferred)
- LinkedIn Ads: 3 years (Preferred)
- AdRoll: 3 years (Preferred)
- Google Analytics: 2 years (Preferred)
- SISENSE: 2 years (Preferred)
- SEMrush: 2 years (Preferred)
